6 Different Types of Digital Marketing Campaigns
In this high-tech era, commerce is best done digitally. While you may offer a product or service that people want and need, to get it to the masses, you need to market it online. The problem is, how do you stand out from the crowded field of offerings, trying to reach your potential customers?
The answer is through a digital marketing campaign. This online marketing plans to create a digital presence across various channels like search engines and social media to drive engagement, traffic, conversion and revenue. If you want to compete in the modern market, this is where you must build a presence.
Here are the six different types of digital marketing campaigns you can use:
Type #1: Content Marketing
This is a top-of-the-funnel technique where you establish authority through information. When you search online, you are looking to solve a problem. Information is what people want, and you need to have engaging content that gives them answers. It also has to be engaging and entertaining at the same time. When you establish yourself as the go-to business for a particular product or service, people will seek you out at a later date because you have become the authority.
This is where you engage on social media, write blogs and articles, create video content and send information to your email list. You become the influencer, and people will seek you out to solve their problems while you advertise your brand.
Type #2: SEO Marketing
To drive organic traffic to your website, you can implement a search engine optimization campaign. This involves using search intent, keywords and other content to rank on search engines.
You want to appear higher on search engine results because that translates into clicks. By optimizing your online content with keywords that rank high, you will show up in people’s searches, and best of all, this is free traffic to your website. Because of your relevant content that is compelling to your audience, it better converts into sales. Use SEO Toronto strategies to optimize all your content, including:
- Blog posts
- Articles
- Landing pages
- Social Media posts
Making SEO changes to your site can quickly boost traffic and sales.
Type #3: Social Media Marketing
People get in on the conversation and post informative and fun stuff on social media. Depending on your demographic, you can use it to your advantage for marketing. Many platforms cater to different people, and if you want to be relevant and get your message out, you need to find out where your customers are. Some popular platforms are:
- LinkenIn
- TikTok
- Snapchat
- Youtube
Once you know where to engage them, you can market by publishing free content to follow you on social media and drive them to your site or pay for ads to target your audience. This is where the world lives these days, interacting with each other.
Type #4: Display Advertising
Another digital marketing strategy is using display advertising. These are those familiar banners you see on the website that show up and are relevant to your place. You can use platforms like Google Display Network to get your images, GIFs, video and text placed through their ad network and show up on different websites and publishers.
Type #5: Email Marketing
Email marketing may seem like an indirect way to reach your audience, but the truth is, you have direct access to them. Instead of splash marketing on websites hoping people follow your links, you deliver content right to their inbox.
They have willingly subscribed to your mailing list because they are interested in what you offer, so use this asset well.
Building a mailing list takes time, and you need to incentivize people to put down their email addresses. Once you have this free platform to reach your qualified audience, make sure not to oversell. You need to give them valuable information and content that shows your products and services without spamming your people.
Give great content with relevant topics and links back to your site for more information. You don’t even need a website to do this type of digital marketing, either. You can link to your Facebook page and still engage them as you make sales.
Type #6: Influencer Marketing
With the rise of social media influencers, there is a new way to get your products and services out there; through the influence of a popular media star. Some top influencers have millions of followers that look to them for product advice, and you can jump on that bandwagon.
Consider the influencer’s audience and make sure it aligns with you and your brand. Once you have an influencer, you can also use them as a brand ambassador and call them out in your other paid advertising.
There are many more digital marketing campaigns to implement, including:
- Video Advertising through sites like Youtube and Vimeo
- Audio Advertising with a podcast on Apple Music or Spotify
- Affiliate Marketing by having someone else pitch your wares
- Paid Searches with a Pay Per Click that give you immediate returns for a cost
A successful digital marketing campaign involves your goals, offer, audience, and message to produce sales for your brand. Use these digital marketing campaigns to help you get to the next level in your niche.