What Do You Need to Make a Logo?

Are you a new business looking to identify yourself with a memorable icon? Maybe you are an established company thinking about rebranding. Regardless of the stage your operation is in, you need to add a visual face to the company so you become recognizable and relevant. This is achieved through your logo.

A logo is a graphic design, symbol or emblem adopted by a business to aid in the public identification of their business. It needs to be both memorable and discernible, and while that may seem easy, to succeed in a crowded market, you need to stand out.

What do you need to make a logo? Here are some essentials.

1. Logo Maker

There are many companies out the with professional designers that can build you a logo for your business and energize your brand. If you find that there will be changes to your logo down the road or want an outlet for your creative juices, consider using a logo maker.

A logo maker is a design suite with lots of essential tools for making a stunning and dynamic logo for your company, and they often come with templates to get you started and a vast array of images and fonts to pick from. These tools will help you create a logo you never dreamt of or thought possible.

While some great software is available, some of the best logo suites have online services to quickly and professionally create your logo easily. It is worth checking out as they can make a huge difference in this branding billboard called a logo.

2. Keep the Logo Simple

Let’s start with how it looks. Putting as much information and messaging into your logo can be tempting, but this can confuse it. Most people will only have time to glance at your logo, so if it is too complex, they can’t comprehend it and will just gloss over it. You need it to be memorable, so a simple design is much better to take in and get embedded in the mind. Plus, it makes associating you with a straightforward logo easier than a busy one.

Remember, simple doesn’t mean basic. You can use great graphics and colour to express yourself without becoming overdone.

3. Stand Out in the Crowd

If you want a killer logo, it must be different from everyone else in your sector so you stand out. This differentiation is how a brand makes its mark, and if you can distinguish yourself from your competitors, even if all other aspects of your business are similar, you will get eyes on you.

This also applies to your entire brand, so adopt a unique style to incorporate into your logo and be the business that gets noticed.

4. Pick Your Style Choice

There are many options when putting together your logo, and you must adopt a style that fits the brand. Here are five style types to choose from:

Brandmarks

This is a way of depicting your brand without words and uses an image or symbol to be front and centre. Large organizations that are universally known use brand marks, and they are easily identifiable on their own. You can use a mascot for this too.

Wordmarks

A wordmark is just using text, typically the company name. For new businesses, this works well and gets your name out there while building recognition. You can still make it unique by using different fonts and colours to align with the brand’s personality.

Combination Marks

This combines a wordmark and a letter mark to create a logo that enhances the brand’s story. It has flexibility and allows you to set your brand apart from the pack by spelling out the company name with an image or symbol.

Emblems

Emblems use an icon and text with the text incorporated inside the design. It resembles a badge or seal and works well in profile pics and promotional products. There is more detail to this, so it does become somewhat inflexible but looks professional.

Lettermark

With a letter mark, your business name gets abbreviated, or initials are incorporated to simplify it. A more stylized font is often used with a focus on the letters, and it can be helpful for a business with a long name.

This is what you need to make a logo. A visual calling card is the next step if you have a business with wares to sell. Your professional logo will bring clients to you and help your message get out as you keep up the fine work in your field. And remember, logos can change as you do, and their stylish growth is a testament to your brand’s success.