7 Different Types of Video Content and Their Features
Video content is an important part of marketing and promotion, and the demand is skyrocketing. With the digital age of internet access, streaming services and social media, video is the best medium to get your message across to the widest audience.
Are you thinking about implementing some kind of video in your business? It can be overwhelming to understand the technology and equipment, much less create high-quality content and edit it to engage with people.
Here are the seven different types of video content and their features:
Type #1: Educational Videos
Educational videos are used in companies to train employees, and brands promote ways to learn about their products and services. These videos offer value to your target audience and give them the information they can apply to their life, as well as help them make informed purchasing decisions.
Type #2: Animation Videos
These highly produced videos can inform and entertain, but they are animated in a studio instead of real people filmed. There are many powerful animation software packages to use if you make the video content yourself.
Still, you can hire a professional company to create your vision through computer-generated effects, illustrations, original designs, and drawings integrated into the live-action video.
Type #3: Documentary Videos
Documentaries are similar to educational videos but instead, tell a story and follow something real to capture footage to educate, inform and entertain. It typically examines a real-life problem, event, person or theme to appeal to those who see it.
Type #4: Tutorial Videos
We have all seen these types of videos. When you want to learn how to do something, brands often produce a tutorial video explaining how to do it more efficiently through film. These popular videos are searched online and posted to sites like YouTube. You will often see them as:
- How to…
- Hacks
- Ten ways…
They establish the content producer as an authority or expert and are made by a manufacturer to explain their products or services or a content creator to build their brand on a how-to channel.
Type #5: Marketing Videos
All businesses are also marketing because that is how you get the word out about your product or service. Building a brand is all about recognition, and in the digital landscape, the best medium is video.
The different types of marketing videos include:
Product Videos
These are very effective at showing off products to the masses and are used in ads, commercials, and social media.
Video Emails
Email marketing is used because after you build your email list, you have an audience ready to receive your information. Video can quickly attract attention and get your message across.
Testimonials
A testimonial video helps to build trust in a company and its offering by capturing real people to promote your products and services. This could be filmed at trade shows, live events, product releases and events in-home or store interviews.
Type #6: Localized Videos
One thing that is very important to talk about is the reach your video gets. You can create video content of all types, but if your target audience can’t understand it, it wastes money and time. The way to get your video message to the masses across the globe and in close-by, diverse communities is through video localization.
Video localization is a service where video content is taken and produced in a specific language so that a particular audience can understand it. This is much more than a simple translation, though. It also works to rewrite parts of the script to make it understandable or change the visual references to comprehend what is being promoted.
They can understand the content in the right context by making video content relevant to local audiences with different languages and cultures. This includes:
- Multilingual translation
- Video dubbing
- Synchronization
- Subtitling
- Captioning
- Text-to-speech voices
- Human voice-over recording
- Technical production
Ultimately, video localization services offer your content to a wider audience so you can capture and engage with them.
Type #7: Social Media Videos
Besides posting videos on your website and making in-house safety, training and marketing videos, there are several platforms where you can produce and publish your videos. This is more for personal use on social media platforms but can also allow you to monetize them or become an influencer as your popularity and followers grow. These are among the most popular video platforms:
- YouTube
- TikTok
- Vimeo
- Twitch
- Snapchat
- IGTV
The platform you choose will dictate the type of video you produce and how well it is made. While young people typically dominate social media platforms, it is the place to effectively market your brand through video.
Understanding the types of video content, you can produce will help your business thrive. Start producing videos for your brand and get them out to as many people as possible, both in your business dealings and across the web. This is how to effectively promote your company today.